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The best you coin get
Fri, Feb 25, 2022
With today’s post, I’m wrapping up a week’s series on how Coinbase rolled out one of the most effective Super Bowl ads ever.Â
But I wanted to save the best lesson Coinbase taught us for the last.
By running a 60-second ad that showed a bouncing QR code, Coinbase reaffirmed the reality that it’s not about us.Â
It’s really about our prospects and what they like, and what they will get.Â
Coinbase’s ad had no branding, logo, tagline, or message.Â
They were not present on that ad at all.
It was just a QR code that offered people the chance to explore what they could get in life.
Takeaway
Stop trying to make it about you. It isn’t.
Is it?
How are you offering your people the best they can get? Do share!
Successful brands of the future care about people, not branding.
