Coinbase just redefined the basics of conversion ads!

This week, I’ve been writing about how the crypto brand took the Super Bowl by storm with a 60-second silent ad that featured a bouncing QR code.

Clicking the code took users to a landing page that offered $15 worth of bitcoin if they signed up.

But the math behind the ad is as impressive as the ad itself:

Total viewers – 120 million people
Total scans – 20% (since their product officer said the page got 20M visits in 1 minute = 24 million people)
Total signups – 10% (normal conversion stat = 2.4 million people)
Total customers – 20% (linked new account to their bank account = 480,000 people)

Their financial statement says that customers generate $90 annually, which implies that 480,000 users * $90 = a total of $43.2M of annual revenue for an investment of $6 million.

Now that’s how you convert on an ad with instant positive ROI!