Some days you might be the pigeon.

On other days, you could be the statue.

You may have heard this saying in the past. 

But the reality is that some days you are neither of the above, just the poop!

However, most people and brands can never see themselves in poor light. 

We always have a better perception of ourselves than what might really be the case.

But someone else who hears you talk highly about yourself might not agree with it so easily. 

That’s why authenticity is so attractive. Brands that are authentic and honest stand out because they appear real.