What if 40 Parables was not founded in 2015 as a marketing agency? 

What if we had called ourselves a sales agency then?

I think a lot less clients would have come our way or even asked for help with their sales, ahem ahem, I mean marketing projects!

Even when they came, they often asked us for marketing help even if it was obvious that they needed sales.

‘Sales’ has a negative impression and connotation to it even if that’s actually what people want. 

We want sales, but we don’t want to be in sales or doing sales. 

We’re so much happier calling it marketing when often we don’t know the difference, care about it, or are unwilling to back it.