There are 237 registered shoe manufacturing brands in the US such as Nike, Reebok, etc.

Here’s a quick 3 point branding exercise for you to answer, one by one, in your mind:

Q1. How many of their names do you think you can recall? 

Q2. Can you now try and actually recall some of their names?

Q3. Were you able to recall the number of names you initially thought you could?

Most people will not be able to recall more than 7-10 brand names without putting in a lot of effort and time. 

If the remaining 200+ brands need more sales, they will first need to invest in marketing to even have people recall their names, let alone buy a pair.