Last month I talked about how Heineken quickly leveraged the Squid Game trend with an all-star ad.

Well, the ride is just getting started with more brands figuring out how to take the global Netflix trend into top gear.

Enter Kia, who’s bringing scrolling traffic to a standstill with a scary but creative ad.

The imagery eerily reminds us of the cruel world that exists on the other side of the red light – in Squid Game and often in real life too!