Marketing Manna
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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Who’s paying?
Mon, Nov 22, 2021
The reason we often get marketing wrong is because we don’t really understand who should be paying.
Most marketing efforts aim to get prospects to pay attention to us.
But that’s simply not how marketing works.
An unbeatable (and often sustainable) deal might turn a few heads our way but not for long.
To get marketing right, we need to realize that prospects are not the ones who need to pay.
It’s us.
We need to pay attention to our prospects to clearly know:
- Who are the customers and what do they value?
- How can we add immense value to their lives?
- How can we make it seamless for them to capture that value and cherish it enough so that they’ll connect with us when the time is right?
Takeaway
Without such a down payment from us, our marketing will surely go down.
Are you making a meaningful down payment for your marketing? Do care to share here.
No pa(y)in’, no gain!
