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Clean brand name
Tue, Nov 16, 2021
Your brand name is doomed for mediocrity if it answers the following questions:
- What is it? E.g., Town Cleaners
- What does it do? E.g., Clean Laundry Company
- What does it offer your prospects? E.g., Best Cleaning Solutions
- What unique feature differentiates it from others? E.g., 24/7 City Laundry
Your brand name is set up for success if it answers the following questions:
- Why does it exist? E.g., Suds Your Duds
- What does it believe? E.g., Clean Conscience Laundry
- What does it aspire to be? E.g., Grime Fighters
- How will it change the world? E.g., Clean World Laundromat
Curiosity may kill the cat, but a lack of curiosity will kill the customer (and the prospect).
A brand name that explains what you do and blends in with mediocrity at the first opportunity will not be a brand worth remembering.
Takeaway
Clean your brand name inside out if you want it to have any chance to stand out and shine.
Let me know if your brand name passes the clean test.
A good name is one that invites people to know more about your company and allows you to build a platform of marketing language around the name.
