Yesterday I wrote about why trying to build an email marketing list can take us back to 2010 instead of forward. 

My daily blog – Marketing Manna – only has a 3-digit number of email subscribers. I couldn’t care less and here’s why.

Most marketing efforts are not really marketing. They’re just sales.

And they’re focused on building an email list so that they can subtly slip in some sales emails in the hope that subscribers would buy. 

If that’s your plan too, please remember that hope is not a strategy and that your email subscribers are not stupid. 

If you’re trying this tactic, please know that they’re getting many other sales emails disguised as marketing emails from many other blogs and email lists too. 

Just check your own inbox and see how many spam emails you got today.

I do offer those who are interested in my daily blog content an option to subscribe with their email address if they want to get it in their inbox. 

However, my content is also posted daily on our website and LinkedIn. 

The email subscription option is ONLY for someone who wants to read this daily blog frequently but doesn’t want to go to our website or scroll on LinkedIn.

If they trust me and love my content, they’ll find me and listen to my thoughts on marketing even if I don’t offer an option for email subscription.