I pulled up to this vehicle (seen in the image below) and struggled to read all that was written on its bumper stickers.

While I’m not here to commentate about this car owner’s political leaning, I must say this is how we often communicate with our prospects.

Our messages are often all over the place, with different messages that aren’t cohesively communicating the right message with the right words at the right time.

Marketing is often magical when we know exactly:

1. What to message
2. Whom to message to
3. And in which order

Are you always prepared to describe your brand in a word, phrase, sentence, paragraph, or profile?