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Chips ahoy!
Thu, Nov 11, 2021
Caleb, my 4-year-old, was seeing things clearly when Sherlock said, “You see it, you just don’t observe it!”
The other day he was eating some chips when he took a bite from one and stared at it for a few seconds.
“What’s wrong? Everything ok?” I asked him.
“Yeah, but you know what this is?” he asked while holding the chip (shown in the image below) in his hand.
“A half-eaten chip?” I asked, wondering what else it could be.
“Nope. It’s South America!” he replied, beaming happily at his observation.
He was learning about the continents and was clearly looking at things from a global perspective.

Takeaway
What do you really see when you look at your product, company, and brand? Share your thoughts with me here.