Marketing Manna

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Chips ahoy!

Caleb, my 4-year-old, was seeing things clearly when Sherlock said, “You see it, you just don’t observe it!”

The other day he was eating some chips when he took a bite from one and stared at it for a few seconds. 

“What’s wrong? Everything ok?” I asked him.

“Yeah, but you know what this is?” he asked while holding the chip (shown in the image below) in his hand.

“A half-eaten chip?” I asked, wondering what else it could be.

“Nope. It’s South America!” he replied, beaming happily at his observation.

He was learning about the continents and was clearly looking at things from a global perspective.

Takeaway

We sell well that which we can see well.

What do you really see when you look at your product, company, and brand? Share your thoughts with me here.

You can see a lot just by observing.

Yogi Berra

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.