Marketers are often guilty of wearing noise-canceling headphones.

The noise in the marketplace is what we should be paying attention to.

Instead, we assume what our prospects want and run the routine playbooks across mundane e-books, webinars, infographics, etc.

The world doesn’t need any more of these marketing assets. 

If you don’t believe me, check your spam. I’m sure you’ve been invited to at least one of them today.

The best marketers listen far more than they share. 

To listen, we need to remove our noise-canceling headphones and lean in.

We need to pay attention to blogs, comments inside Reddit threads, shares on Slack channels, and other aspects of what’s known as dark social.

Because that’s where people start shaping their beliefs.

And you know that people buy into what they believe.

So change your posture of guarding yourself from the noise. 

Take off those noise-canceling headphones and lean in to listen, learn, and love.