Yesterday I dared you to disregard design and the power it wields in the marketing world.

Today I have a recommendation on how to get it right. 

Most founders focus on hiring a CTO or the likes as their first employee or teammate.  

In the sixth year of my second entrepreneurial venture, I can confirm that if I begin another venture, my first hire will be a designer.

A designer is like a genie in a lamp because he’ll make your wishes come true. 

I know this because we have one such genie on our team – Yohan Chacko.

While the man went to design school, he’s not your regular designer but rather an experience thinker, partner, and designer.

He brings our thoughts to life and helps prospects and clients look straight through the design all the way to what’s inside.

He helps ensure that they don’t get distracted by stuff on the way but stays focused on the deliverable.

If anything, they’re mostly so impressed by the design that they’re gracious if the tech needs some fixing.

He’s valuable at the start when you need to paint a bigger picture to hire teammates or later on when you’re convincing clients to work with you.

Yohan has made design a superpower that our marketing team could tap into. 

Thank you, Yohan, for shaping the way we think about design, delighting our clients, and challenging us to design better for the world around us.