Marketing Manna

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Slam dunk!

If you are a basketball fan, you won’t get a better chance to dunk it!

The Chicago Bull, Scottie Pippen, Is Airbnb-ing his $2 million mansion now only during the Olympics.

The two-time gold medalist is renting it out for just $92 per night as an ode to his team’s victorious 1992 Olympics campaign.

Check the below pics of his amazing home to see why this is almost a free throw (away) for you.

It’s a steal because it also includes a virtual greeting from Scottie as well as good food and a bag full of swag. 

The experience offers some take-home swag as guests will be able to snag a few items from Team USA’s 2020 Medal Stand Collection with Nike so they’ll always remember the trip. 

Also included in the package is a selection of pre-game foods including fruits and veggies, steak and more!

But who is actually winning golf here? It’s Airbnb!

They are tugging at emotional heartstrings by tying a competitive sport with a seasonal Olympics campaign back to their home-sharing and vacationing platform. 

Add to this the push to travel during the summer in the first year since the pandemic, and you know that it’s really a slam dunk for Airbnb!

Takeaway

Marketing isn’t just about blowing your trumpet.

It’s about being a great playmaker who throws a successful party with big brands and then lets you connect the dots to their brand.

How are you winning the marketing game at the Olympics? Let me know!

Focus on the right message for the right people at the right time.

Russell Glass

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.