A scanner app’s pricing tactic left me scanned and stunned!

I recently installed a scanner app, Tap Scanner, on my phone.

The three-day trial would be followed by a one-time installation price of a whopping $49.99 for a mobile phone scanner app.

I tried the app and didn’t like it, so I cancelled it before the trial ended. 

As I was cancelling it, the app offered to lower the installation price from $49.99 to $9.99!

That’s a staggering savings of 80%.

If the average discount you offer upon no request, complaint, or unique circumstance is 80%, is your sticker price a real price?

Do you think that we won’t notice that the price is artificially jacked up to 5X for no valid reason or benefit?

I didn’t mind that the price was $49.99. 

But there was no explanation of why this app was worth that much in the first place.

Use pricing as a marketing weapon by making people realize how much benefit they’re getting for such a low cost.