Amica just proved why they are awesome!

With a single and simple response to my LinkedIn post last week, Amica transformed a complaint into a positive brand perspective.

On Thursday, I tagged Amica in a post with the image below where I asked why they keep sending me this envelope for 10+ years.

I’ve never opened them and don’t plan to do so in the future. 

I asked if we could stop this useless mailing at least to save them time and money, prevent deforestation, and avoid cluttering my inbox.

Within 90 minutes, Amica replied with the following message:

Hi Kurian. We can have you removed from our mailing list. Please send us an email at socialmedia@amica.com with your current address and we’ll have this taken care of. Due to processing times in our system, it may take up to 6–8 weeks for your information to be removed. We also send prescreened offers of insurance using lists provided by credit reporting agencies. Only you, the consumer, is authorized to remove their information from these lists. To do so, you can visit http://spr.ly/6040yjtvs. Thanks.

Amica didn’t defend itself or get offended by my post. 

They were clear in their response and did everything they could to set it right.

Just 200 viewers had seen my complaint when Amica responded with this very kind message that resolved the problem. 

The post went on to garner 8,000+ views and everyone got to see how Amica turned a complaint from a stranger into a case study on caring.