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What will it cost?
Tue, Apr 07, 2020
Choosing a marketing partner for a project is not like buying pastry.
Just last week, a friend was talking to me about the marketing needs to get his non-profit kick-started. I applauded him for wanting to start right by thinking of marketing on day one.
Immediately, he asked me, “So what will such a marketing campaign cost me?”
I stopped applauding midway, hands in the air. I took a second and explained why that should be the last question of the conversation.
Before we get to the price for any service, we need to hone in on the need so that guesstimates are not wrong estimates.
That’s like taking a picture of your home to Home Depot and asking, “How much will it cost me to paint this house?” They can’t give you a price. They need to ask you questions, get the details, and hone in on a plan before they can price it for you.
Often, we may be asking the wrong question or asking the wrong person.
For me, it’s not about price. It’s about necessity, quality, and usefulness.
Takeaway
- Are you asking the right questions in a marketing discussion with a prospective partner?
- If you are looking for a guesstimate, are you asking a partner within your range?
- Do you often ask for the price at the start or end of such discussions?
