Marketing Manna

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Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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Upstaging Usain

Imagine Usain Bolt is about to run a 100m dash with 7 other athletes.

The race begins and Usain, as always, leaps to lead the athletes from the start itself.

At that point, imagine that one of the athletes stops and runs the other way. 

For the next 9 seconds, whom will your eyes gaze upon more? 

Usain Bolt, who seems with every passing second, to be the clear leader and eventual winner?

Or, the lesser known athlete, who hasn’t made it clear why he is running the other way, or where he is headed?

Takeaway

The leader captures the expected prize. The different dude captures our unexpected attention.

Whom would your eyes gaze upon more for those 9 seconds? Share with me here.

Normal is not something to aspire to, it’s something to get away from.

Jodie Foster

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.