Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Oh, thank God!
Mon, Jan 27, 2020
As you cozy up in layers this winter, do you remember what that hot day in July felt like?
The afternoon sun was scorching and just as your parched throat was drying up, that Coke vending machine appeared out of nowhere. “Oh, thank God!” you squealed in joy as you rushed to get a can.
Later that day, your eyes lit up when you saw a string of food trucks. You then cringed when you realized that they only accepted cash. Luckily, you spotted an ATM nearby. “Oh, thank God!” you squealed in joy again.
“Oh, thank God!” cry the faithful.
“Phew, what timing!” exclaim the others.
But the Coke vending machines and ATMs weren’t placed there by sheer chance or via divine intervention.
Someone carefully thought about how these products would solve a problem and add immense value to your life so that your day is turned around and made memorable.
Great strikers are always found in the proximity of the penalty box. That is strategic positioning.
Takeaway
- How intentionally do you introduce your offerings so that they intersect with the lives of your prospects?
- Do your offerings just get the job done, or do they also multiply in value and become memorable?
- When your prospects think of you again, are they glad about the value you offered last time?
