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Pool positioning
Fri, Jun 10, 2022
When we went to Disney last month, we stayed at the Westin Anaheim, which was just half a mile away from the entrance.
While checking in, I asked a staff member if the pool is often empty because people are obviously here to visit Disney.
“No, a lot of people enjoy the pool everyday,” she replied.
“What? Do they come all the way to an Anaheim hotel to go to the pool?”, I asked.
“No, they go to this pool when they are tired after Disney,” she quipped.
The Westin Anaheim pool was not being positioned as an ordinary hotel pool.
It was positioned as the greatest solution when you are tired of the happiest place on earth.
Takeaway
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