It is hot!

Yesterday, I talked about how McDonalds was making hay while the sun shone.

On this #ThrowbackThursday I want to take us back to an amazing campaign by Sprite from exactly 10 summers ago, where it showered its competition away from Brazil.

The forever cool kid, Sprite, installed a “Sprite Shower” on Brazilian beaches and became the talk of the town instantly. 

It’s one thing to give out samples of your beverage to cool people down on a hot summer’s day.

But, it’s entirely another thing to shower them down during summer days in Brazil (which sees temperatures upward of 104F) and go on to become a cool sensation with a viral hit!