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McErry Christmas
Wed, Jan 11, 2023
McDonalds is actually a great advertising company that happens to sell burgers.
Their creatives win you over during every holiday or special occasion, just as this inverted vanilla soft serve proves.
They did that again this past Christmas as well!
Takeaway
Copy takes the cake. But creatives get the ice cream.
Are you investing as much as you should in creatives? Share with me here.
Creative without strategy is called art, creative with strategy is called advertising.
