If you think I’ve blogged about this before, you’re right. 

In fact, I need to blog about it again!

The two greatest trials a marketer has to overcome are mediocrity and hypocrisy.

Many of us marketers simply don’t practice what we preach.

Especially when it comes to living out our brands, we often choose profit over belief. 

Below is a great image that shows how KitKat realized that practicing what they preach can be the best possible advertisement of their belief in the brand even if it cost them some profit.

However, many of us are still living in hypocrisy and preaching to our clients what we wouldn’t do for ourselves.

A simple test is to see if the marketing company is using its services internally for its own brand.

As we create new marketing modules of our product, CornerStone, I realize that we’re yet to implement some of these new modules for ourselves.

I’m guilty. 

Thank you, KitKat, for shining some chocolight into my thick skull.