Marketing Manna
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I’m in, LinkedIn!
Mon, Aug 31, 2020
Want to know the single biggest hack that’s helped me optimize the content for my daily posts?
I began writing them on LinkedIn!
Here’s why:
- Size: LinkedIn’s character limit of 1,300 is perfect. It lets you read the content in 1 minute. These days, we may have a minute to spare, literally, and not more.
- See more: The ‘See more’ option on #LinkedIn posts makes you want to click more only if the first couple of lines are interesting. Just that reminder helps you focus on ensuring that your best two lines are always on top.
- Storage: Some of the best marketing lessons I’ve learned are from LinkedIn posts. I have a folder on my phone for these gems. What’s great about the size restriction is that it also helps with storage because I can take a screenshot (most of the time) of entire posts in one single image on my phone.
The heart of a great content strategy is being on just one platform first, and being different and great at it.
Takeaway
Almost always, there’s a better way to write. Find the platform that positions you best to your people.
Where do you craft your post? Send me an email and let me know as I’d love to add to my LinkedIn learnings!
