If you can watch only one movie this month, then watch this one!

A 10-year-old movie, “In Time”, is currently streaming on Netflix.

Justin Timberlake plays a character from the future, where the currency of that generation is time, not money. 

Everything is traded in terms of seconds and months, instead of cents and dollars. 

Immediately, I wondered what our world would look like if that world was our reality.

Marketers and start-ups would enjoy amazing opportunities, because the playing field would be leveled. 

Big organizations would struggle to make decisions and get going, because it takes a while to turn a Titanic around.

The demise of slow organizations would be accelerated, because decisions are taken by committees and not champions championing change.

That’s when I realized that I could have treated my currency as time if I really wanted to. 

No one was stopping me from treating time preciously today and giving it a premium. 

In the movie, that generation could not treat money as their currency as cash wasn’t available anymore. 

But, I could treat time as my currency today, because seconds are still ticking away daily.

And then, I realized that the problem wasn’t the currency, the real problem was my mindset about it.