When marketers try to be formulaic, they might win one battle but lose the war.

But when they break free from marketing formulae, they’ll taste real freedom and win the war.

Formulaic marketing is what everyone calls marketing:

– Build a website that looks like your competitor’s

– Have a blog, webinar, podcast, etc.

– Be present on social media

– Run some ads

– Repeatedly hammer your email list with all the nails you can get hold of

When you break free from such nonsensical formulae, you’ll be free to do real marketing activities such as:

– Talk with customers and generate real insights

– Talk to competitors and potentially collaborate

– Scrutinize your segmentation and hone in on who needs you more than you need them

– Reposition your brand firmly in the minds of your prospects

– Aim to add immense value upfront before monetizing later

– Build a practical marketing plan that you can actually implement

– Do something truly innovative that your competitors will never dare to do