There are many amazing things about Las Vegas, but it’s definitely the city with the most famous tagline. 

And what a world-famous tagline!

Funnily, this tagline is a great case study in how to state the obvious without stating it.

Instead of focusing on what draws people to Vegas (which is pretty obvious), this tagline focuses on the forbidden nature of Sin City that draws people to it. 

The tagline tells a story of what will happen after you leave Vegas rather than the actual features that people will consume when they stay there.

Instead of focusing on cocaine, casinos, and cheap weddings, the tagline points to the grandiose idea that:

1. Whatever you want can happen in Vegas and 
2. Whatever happens in Vegas will not follow you back home