Two big notions make it hard for mankind to understand and leverage marketing for bettering our lives.

1. Everyone and their mothers are experts in marketing these days.
2. These experts are now teaching others how they can master marketing with minimal effort.

Everyone is entitled to their opinions, but opinions don’t make facts, offer expertise, or define principles. 

I don’t tell my dentist what’s causing the pain in my molar and what to do about it.

I just go to him and tell him which teeth are hurting, knowing that he’s the expert and will fix it. 

But when it comes to marketing, most brand owners and non-marketers attempt to fix marketing problems on their own.

Worse, these “experts” tell others that you can sell and market even if you don’t know marketing at all. 

Don’t believe me? Check this Facebook ad by a “course coach” for yourself.