We elevate our Most Valuable Players (MVP) in sports, but what about at work?

As we celebrate National Trucker’s Day on Oct 04, Crete Carrier Corporation has an inspiring challenge for us.

When I drive, I’m intrigued by the ads that trucks have on their bodies because of all that prime advertising potential.

Over 15 million trucks ply on the US Interstate Highways between the Atlantic and Pacific oceans.

Since these trucks cover around 600 miles per day, there is real advertising potential that drivers can be retargeted for.

Most trucks seem to promote their own brand or advertise other brands.

That’s why I was shocked when I saw a truck use its body to point an arrow to the driver’s cab and simply say, “Our most valuable resource sits here.”

Instead of making money advertising or promoting its own brand, Crete Carrier is investing big in its own people and driving that message home – and all across the whole country.