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How to outrun Usain Bolt
Mon, Mar 23, 2020
It’s simple.
Run a mile.
Just do it.
Back in 2016, it was reported that Usain Bolt had apparently never run a mile.
That’s not really surprising because we’ve learned to expect the unexpected from the greatest sprinter in the world. And that’s what makes him who he is.
The reason why Usain Bolt is Usain Bolt is also because:
1) He only runs sprints, not marathons
2) He doesn’t win what he can run; he runs what he can win
3) He paints such a picture that you don’t realize #1 and #2
Focus is fantastic, but the only thing that can make it even better is marketing your niche so well that people don’t see that it’s a niche.
The best marketing doesn’t feel like marketing.
Takeaway
- What are the things you’re doing just because you can do them?
- What would it look like if you did only one thing?
- How would you tell a story so that people see your focus, not your weakness?
