I haven’t heard anyone else state this rule before. 

So I’m pretty sure that this quote, claim, and responsibility to prove it is entirely mine.

The first rule of marketing states that there are no rules in marketing. 

The second rule of marketing states there is only one rule in marketing – the first rule of marketing.

The good news is that there are no rules in marketing. The bad news is that there are no rules in marketing.

All other rules we make are guesstimates at best, which makes sense because marketing is not for the fainthearted, the compliant, or the copycats.

What we need to do is avoid following the crowd. When others sing, we should dance instead of singing louder. 

We need to break the mold, change the game, and set new rules.

But even if we don’t do anything else, we need to remember that in reality there is only one rule in marketing, and it states that there are no rules in marketing.