Yesterday, I talked about how Nathan Artt convinced me that the sender ID is actually more important than the subject line. 

So today I tried to be a little bold and that’s why our daily blog sent out an email with no subject line. 

I just wanted to check if our daily blog subscribers would still open the email on seeing my name, even if we didn’t have a compelling subject line – or any for that matter!

Tomorrow, I’ll tell you whether that increased our open rates because people trust the sender ID, or if it didn’t.

Meanwhile, here’s the link to yesterday’s post about why sender ID trumps subject line (if you haven’t already read it).

Please check in tomorrow to see the result of this practical application of email marketing at work.