Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Data-driven
Thu, Nov 18, 2021
Collecting a ton of data and being driven by data are not the same.
I’d love to make today’s post all about data – which means I need to stop and gather it from you first.
Approximately what percentage of the data you collect drives your decision-making?
Trust me and reply to my question, and tomorrow I’ll share a mind-boggling lesson about data that I recently learned.
Takeaway
If your data isn’t in the driver’s seat, you aren’t data-driven.
What percentage of the data you collect actually drives your decision-making? Click here and let me know.
If you’re going to decide to run a data-driven campaign, decision-making has to follow it.
