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Coke ON, rock on

As part of the three-part series on Coca-Cola I started yesterday, here’s some thirsty trivia.

Did you know that Coca-Cola is present in more nations than the UN?

In fact, one of those nations just went mobile with the drink!

Coca-Cola Japan just released its own subscription service, which lets you pick up drinks directly from vending machines using an app. 

For a flat monthly fee of ¥2,700 ($25), Coke ON app users can redeem one beverage a day (Coke variants, ginger ale, water, green tea, etc.) from participating vending machines.

Coca-Cola is aiming to change the way we thirst by:

  1. Trying to connect with us daily
  2. Being present with us always (on our phones)
  3. Getting us to drink more Coke products in greater quantities

Soda has always been something we engaged with offline.

If you’re living under a rock and not innovating with the times, now’s the time to step up and rock on!

Takeaway

If you don’t make yourself obsolete, someone else will.

How will you rock on to stay relevant in a post-pandemic world? Click here and let me know.

Staying relevant means adapting faster and innovating sooner.

PwC

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.