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Coke ON, rock on
Tue, Jun 22, 2021
As part of the three-part series on Coca-Cola I started yesterday, here’s some thirsty trivia.
Did you know that Coca-Cola is present in more nations than the UN?
In fact, one of those nations just went mobile with the drink!
Coca-Cola Japan just released its own subscription service, which lets you pick up drinks directly from vending machines using an app.
For a flat monthly fee of ¥2,700 ($25), Coke ON app users can redeem one beverage a day (Coke variants, ginger ale, water, green tea, etc.) from participating vending machines.
Coca-Cola is aiming to change the way we thirst by:
- Trying to connect with us daily
- Being present with us always (on our phones)
- Getting us to drink more Coke products in greater quantities
Soda has always been something we engaged with offline.
If you’re living under a rock and not innovating with the times, now’s the time to step up and rock on!
Takeaway
How will you rock on to stay relevant in a post-pandemic world? Click here and let me know.