Being able to cut a long story short is a sweet skill to have when you’re going out for the marketing kill.

Whoever said the customer is always right obviously didn’t get this memo about pricing being right, too.

Most measurement metrics used by marketers aren’t useful but that doesn’t make them useless.

Pronouncing your prospect or customer’s name incorrectly is a marketing travesty you need to correct right now.

Giving in to unhealthy indulgences can literally take your breath away if you don’t heed sound marketing advice.

Behind every superheroic brand is a personable individual who has the potential to be the real superpower behind the brand.

What’s the best way to treat your customers’ pain? Ask this CEO who helped many with his unconventional treatment style.

If you want to survive in the salon business, this is what you need to be segmenting instead of splitting hairs.

Understanding this equation requires only basic economics but produces not-so-basic marketing dynamics.

KFC skirts arounds its famous slogan and pulls off a marketing stunt that’s still finger lickin’ good.