Naming a movie sequel is as much a branding exercise as naming a product, but this filmmaker seems to be lost for words.

Marketing can be at its creative best when brands don’t put a limit to the definition of marketing.

Striking a successful partnership with a brand is about much more than just promoting and selling your offerings.

This recreation of a beloved fictional character’s house proves that a great name is half the branding battle won!

It only took a detour from the crowded lane for this car manufacturer to stand out from its competitors.

If you think your offering isn’t unique enough to catch your prospects’ attention, here’s how you can stand out!

Keep an eye on your branding because here’s why people are buying the brand rather than the offering.

To celebrate a milestone, this entertainment brand said nothing but made its viewers imagine with their eyes.

You really don’t need to do much to get an off-the-charts reaction from prospects if you know how to leverage it.

Good marketing is all about bringing a smile to your prospects just as this dentist has done.