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Don’t Say Stay
Wed, Apr 20, 2022
Nobody wants to stay tuned for your updates.
If you have a section on your website where you ask people for their email addresses and invite them to stay tuned, then you know I’m speaking the truth.
If you are quitting your current job and ask people to stay tuned while you take some time to post about your new role, I can promise you that they don’t care.
Because nobody cares enough to stay tuned!
Nobody wants to stay tuned because nobody needs to.
They all have enough and more options at their fingertips – better blogs, vlogs, masterclasses, courses, etc., that they can consume anytime they want.
A new website gets 5–7 seconds to make an impression before their fingers inch towards the X button to close that web page and open another.
You lost them at “Stay…” because on the Internet, they don’t.
Takeaway
Are you guilty of asking people to stay tuned for your updates? Let me know here.
Being effective at social media means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.
