Marketing Manna

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Stop!

It’s a happy new year for one of America’s busiest, slowest, and most outdated airports.

LaGuardia Airport in New York has completely redesigned Terminal B, and it is swanky indeed.

I was there on New Year’s day this year and I couldn’t believe the transformation! 

So many new features and innovations will quickly catch the eye. 

But the cynosure of all eyes is this amazing water fountain that every passenger will see before heading to the gates.


It’s in the center of the food court and creates a therapeutic
experience for people as they look at the fountain while grabbing a bite.

I was stunned to see that people were glued to the fountain and not their phones!

Takeaway

To stop people in their tracks, you need the impact of a high-speed train, the joy of a high-touch experience, and the appearance of a high-quality offering.

Are you making people stop in their tracks? Share with me here.

Capitalize on charm by continually captivating your customer.

Ryan Lilly

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.