Marketing Manna
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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Change the claim
Tue, Jul 12, 2022
Good marketers claim to be the best.
Great marketers claim to be the only.
The “best” can be compared, challenged, and caught up with.
The “only” wins everything, all the time.
Takeaway
Change your claim to change your game.
Is your brand trying to be the best, or the only? Let me know here!
The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.
