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The boring v brilliant checklist
Thu, Apr 02, 2020
Recently, I mentioned a cool datapoint – there are about 1.7 billion websites in the world today. This internet sinkhole houses 600 million blogs and about 30 million podcasts.
Surely, it must be late for you to start one more.
NOT. AT. ALL.
The world doesn’t need one more free e-book, but it still needs questions answered and concepts explained. No one stops scrolling because of a long page; they stop because it gets boring. None of these social networks would have survived by being boring.
TikTok was founded in 2016 in China and opened up to the rest of the world almost a year later. In the last 2 years, it has hit over a billion downloads and 500 million daily active users.
If you’re thinking about starting something, here’s a checklist to consider:
You don’t have to be great to start, but you have to start to be great.
Boring/brilliant checklist
- How different is your idea compared to current alternatives? Get 8 out of 10 unbiased experts in a room to say yes and you have a chance.
- If you do conquer the world, do you have a clear plan to stay on top? Orkut had millions of users but no clear plan to stay ahead of competitors.
- How willing are you to pivot? Almost all successful ideas are vastly different from their original versions.
