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Picture power – Crocodi(l)e
Mon, Jan 09, 2023
Images are powerful because they can paint a picture—not just what you see, but what you can actually envision that moves your heart and makes you take action.
This week, I want to share 5 pictures from different locations—a Zoo, a newspaper, a Christmas greeting, a theater seat, and a brand advertisement.
These pictures say a thousand words and so I don’t need to.
I’m starting this 5-day series with an amazing concept by the London Zoo, who captured people’s attention for crocodiles even though they didn’t have one!

This concept trended globally because the Zoo was bold enough to talk about the absence of something, rather than its presence.
Takeaway
Are you helping people understand what happens if you are absent, or the loss if they don’t use solutions like yours? I’d love to know!