Marketing Manna

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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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Picture power – Crocodi(l)e

Images are powerful because they can paint a picture—not just what you see, but what you can actually envision that moves your heart and makes you take action.

This week, I want to share 5 pictures from different locations—a Zoo, a newspaper, a Christmas greeting, a theater seat, and a brand advertisement. 

These pictures say a thousand words and so I don’t need to.

I’m starting this 5-day series with an amazing concept by the London Zoo, who captured people’s attention for crocodiles even though they didn’t have one!

This concept trended globally because the Zoo was bold enough to talk about the absence of something, rather than its presence.

Takeaway

There’s a reason we like painkillers more than vitamins.

Are you helping people understand what happens if you are absent, or the loss if they don’t use solutions like yours? I’d love to know!

Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Seth Godin

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.