Yesterday, I blogged about how Donald Trump dumped his blog (like so many other bloggers do) in just 29 days.

So here’s a checklist for a win-win blog with the seven secrets of subscription:

1. Start with market sensing and market research: Find your ideal customer, what he values, and the best format you can add value.
2. Offer specific value: Clearly convey your niche domain, frequency of blogging, and value in reading your blog.
3. Commit to the long term: If you can’t be patient for a year to see results, it’s better not to start.
4. Commit to the content and quality: Don’t write for the sake of writing; write only if you can add value.
5. Go blue ocean: If everyone else is writing a weekly blog, write a daily one. Go ahead and be distinct. 
6. Invest in the tech: Subscription becomes easier when everything (landing page, form, and email automation) works seamlessly.
7. Measure & manage: Track the metrics to know when to call it quits and when to scale your effort.

There are 100+ tactics to scale blogs, but these seven strategies help ensure that your blog is a winner.