Marketing Manna

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Nonsense!

A car was veering dangerously onto our lane in the morning as I took my kids to daycare. 

As the driver continued steering without looking where she was headed, my voice got louder inside the car as I yelled, “Hey, hey, hey…”

Somehow, she stopped in time, but not before Caleb asked, “Dad, who were you saying “Hey, hey, hey to?”

“The lady who was driving that car,” I replied.

“Why? You know that she can’t hear you from here, right?” he quipped.

“Yes, you are right.” I answered, as I wondered what was coming next.

“Why then are you doing things that don’t make any sense?” he asked, in a quiet voice that thundered loudly.

Technically, he was right. 

Humans are irrational beings. 

We scream while we experience turbulence in the sky, as if it can do any good. 

We sell when the stock market crashes, even though we know that we should buy at that time.

“Well, I did it out of habit.” I mustered up some kind of a response to his challenging question.

“Habit? what’s a habit?” he asked, as I found a distraction to escape from this conversation.

Takeaway

Humans aren’t sensible beings that long for logic and sometimes do things that don’t make sense. 

Aim for that longing to make sense and not just for logic.

Doesn’t this post make you wish you could babysit Caleb for a whole day? Or a long weekend, especially if I pay more than minimum wage?

We need to do things better, but in a way that makes sense.

Nan Hayworth

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.