When your prospects look at your brand, do they see Batman or the Bruce who’s behind him?

Caleb, my 4-year-old, dressed up and startled me from behind with a deep Batmanesque voice, “Hello”.

“Hey there, Batman,” I replied, playing on.

“Dad, this is me, Caleb. Remember?” he asked, wondering if I hadn’t spotted him in the costume.

Often people who stay hidden within their brands have to try harder later on to get their prospects to know them personally.

This is why we should always send out emails from harry@yourbrand.com instead of help@yourbrand.com

Let your people’s personal brands come alive and engage your prospects instead of hiding them within the costumes of your brand.

Because people connect with other people far more than they connect with brands!

Elon Musk has 50.5M followers compared to Tesla’s 8.8M.

We may pay Tesla for that new car, but what we buy is what Elon believes in.

Personal branding is not just the superhero your brand deserves but also the marketing hero it needs right now.