Marketing Manna

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Sweet vaccine

Krispy Kreme is again doing what it does best – giving away free doughnuts!

If you’ve taken at least one shot of a vaccine and can show up with your vaccination card, you’ll get a free doughnut every day for the rest of the year!

If you didn’t know already, Krispy Kreme is always trying to find an excuse to lure you in with a free doughnut. 

They offer a free doughnut on National Doughnut Day, National Coffee Day, Veterans Day, Daylight Savings Day, Halloween, your birthday, and when the Hot Light is on. 

They also find a way to promote a BOGO offer almost every month.

Krispy Kreme knows that the shortest way to a person’s heart is through the stomach. 

So they have a maniacal focus on getting you in the door and find creative ways to do that every month.

But you might be surprised to know what their real goal is because it has very little to do with doughnuts. 

Check in tomorrow to know the smartness behind the sweetness.

Takeaway

A maniacal focus to get the right people in through the door is where marketing and sales can take off from.

How focused are you on attracting customers? Click here and let me know.

Instead of focusing on the competition, focus on the customer.

Scott Cook

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.