You’ve always heard that ‘Hindsight is 20/20’, right?

It’s easy to know the right thing to do after something has happened, but it’s hard to predict the future.

Foresight, on the other hand, is all about planning for what we believe will happen, before it actually does.

At 40 Parables, 2020 is a key year for our vision, brand, and team. We cannot let 2020 decide what lies in store and be wiser in hindsight.

With His grace, we want to be intentional in our investment and precise in our preparation.

Here’s our foresight for 2020:

1. Pour down marketing manna daily for a parched generation of ministry leaders seeking greater engagement.

2. Occupy the seat at the intersection of marketing and ministry, and be the rising tide that lifts many boats.

3. Collaborate ceaselessly with others on the same journey, and let iron sharpen iron.

4. Enhance our strategic marketing focus to help ministries pip secular brands in the marketing game.

5. Live and work as if the King will return in 2020. Rinse, repeat, and rejoice.