My hunt for a good productivity tool was on trial this week.

I’ve experimented with a few, and most of them haven’t worked out the way I hoped or seemed to be too expensive. 

Importantly, the data seemed promising in the first couple of days but wasn’t as helpful after a month.

I finally found one I thought could be it and saw that there was a 7-day trial.

I wrote an email appreciating them for their tool and asking if I could get a longer free trial of 2–4 weeks instead of just one. 

I got a curt response. “We currently don’t offer a longer option; we’ve found 7 days is enough to judge whether the tool is valuable or not.”

Isn’t the purpose of a free trial to help the prospect explore the tool at his convenience? 

If I’d gotten a longer trial and liked the product, I’d have surely begun subscribing to it.