The Peninsula Hotels brand has long secured its position at the summit of elite hotels with its ‘Peninsula Promise’ – a promise of unseen service and unexpected experiences.

But now it’s time for the Peninsula group of hotels to promise more!

From Jan 2021, Peninsula Hotels will offer check-in and check-out according to ‘Peninsula Time’ instead of the regular option of checking in at 3 p.m. and checking out at 11 a.m.

Guests will now be able to check in at 6 a.m. and check out at 10 p.m. – effectively doubling the allotted time in a room from 20 hours to 40 hours for a 1-night stay!

As COVID-19 changes the game, brands are trying to change their plans to stay afloat, ahead, and aspirational in order to continually be relevant to their community.

Will other hotel brands watch and match this promise?

Or will they just continue doing what they’ve always done?

Or will someone break the glass ceiling with a 24-hour check-in/check-out?