Christmas Day calls for a dual celebration in our home.

Firstly, we celebrate the fact that Jesus Christ came down to Earth to help us look upward and Godward.

Secondly, my wife and I celebrate our wedding anniversary.

Today is our 10th, and I wanted to thank her for something special related to my work.

I’ve gotten great feedback for my Zoom background because it reflects our logo’s colors and symbols as shown below.

But every bit of that background was thought of by my wife, my unseen partner who always stays in the background. 

She got the perfect wallpaper and helped suggest the symbols that would make up our brand’s logo. 

As a non-marketer, she didn’t have to even bother putting on a marketing cap to think about my background.

But she made my business her business and got the job done. 

At 40 Parables, we’re often the unseen partners for our clients, thinking of their businesses as our businesses even while serving in the background.

As I receive year-end notes of gratitude from them, it’s only fair that I share and spread the joy to my unseen partner as well.