Millions have been waiting for months to see this day dawn upon their lives.

Yesterday was Election Day, and normally we’re used to knowing the result by the end of the day. 

However, a global pandemic has changed the rules of the game and maybe even created a new opportunity. 

People hate to wait, but if they have to, they will listen to what we have to say during that wait. 

Today, people will be scouring the web and the news for any update about the election. 

Likewise, when people are on hold for customer service or are waiting for their product to arrive, they’re most likely to listen to us. 

We often waste this opportunity by promoting random products instead of knowing our people better (which in turn would actually tell us which products to promote at the right time).

Relevant relationships are nurtured when we stop talking to people and instead start waiting on them.